MULTILANDIA
a New Year campaing for TV, VK, and influencer platforms
Multilandia came to us for a colorful New Year quest as part of a bigger holiday campaign — something that had to work everywhere at once: on TV, in VK communities, and on a blogger’s page. so we built a festive little chaos machine: six videos, one game mechanic, a real shoot, animated characters, 3D tricks, and enough candy-colored energy to survive the December deadline
MULTILANDIA NEW YEAR QUEST
an absurd commercial for the New Year quest, starring SteshOK
it started as a holiday giveaway and spiraled into an absurd little universe where SteshOK turns into iconic SMF characters. each video had to grab the viewer fast, explain the task, and keep the campaign moving across TV, video platforms, and SteshOK’s own pages — with live action, animated characters, 3D bits, and just enough visual madness to feel like New Year on purpose
- client
- multilandia
- client producer
- REGINALD ARUTYUNOV
- role
- creative direction, production, and animation
- technique
- live action, motion design, 3D, and motion capture
- year
- 2024-2025
- team
- creative producerVOVAYAAdirectionYAROSLAV DEMENTEVscreenwritingVOVAYAA2nd ADMARIA ZHIVAYKINAline producerVARVARA LOBODAart directionANASTASIA TOKAREVAstoryboardingYAROSLAV DEMENTEVillustrationMARINA TARASOVAmotion designMARIA MEDVEDEVAmotion captureSERGEY LOBANKOVeditingARIF TLEUZHANOVcleanupDANIL LEVCHENKOcolorANDREY KHUDYAKOVsound designDMITRY BELOKOPYTOV