skillfactory
a commertial for TV and online platforms
Skillfactory needed a bright, stand-out video for different platforms. so we mixed animated interface elements with real — and suspiciously 3D — objects
skillfactory
designed to catch the eye
we shown the learning process and push it into visual absurdity. the result was a video in several lengths and formats — made to stand out in an ad break, grabbing attention with motion, weirdness and escalating absurdity, then cutting sharply into an almost meditative calm
visually, the project combines 3D and motion design. with motion, we basically smashed the desktop apart — almost like in the good old Desktop Destroyer. and the glitchy 3D characters pushed the absurdity all the way over the edge
- client
- skillfactory
- agency
- REASON PICTURES
- client producer
- ANASTASIA MIROSHINA
- agency producer
- KATYA ZHAVORONKOVADINA MUKHAMATULINA
- role
- Animation production
- technique
- motion design and 3D
- year
- 2024
- team
- art/directionSONYA GORYAexecutive producerVOVAYAAcomposerYAROSLAV DEMENTYEVdesign, 2D animation, compositingLYUBA SOKOLOVA3D illustration, animationKATYA KORYAGINAproduction managerNASTYA ZALIVA
- LAM
- creative producerKHALIL AKHMETZYANOVproducerMIKHAIL FENCHUKhead of productionALEKSANDR KHOMICHaccount directorNIKITA SEDYKH